serafini

About

We bring your design to life.

serafini is a family-owned German manufacturer and project partner for premium retail environments. Founded in 1946 and based in Iserlohn, Germany we work with brands, retailers, architects and shopfitters to turn creative concepts into functional, durable store fixtures and interiors.

Our services cover technical engineering, project management, prototyping, value engineering and series production, as well as logistics, installation and international store rollouts. As a general contractor for turnkey retail fit-outs, we coordinate trades, schedules and execution to deliver projects on time, within budget and to the agreed quality standards.

With metalworking at the core of our in-house manufacturing, we combine precision metal components with wood, glass, lighting and other materials. From bespoke POS displays and modular shelving systems to complete shop-in-shop concepts and flagship stores, we develop solutions that preserve the design intent while meeting practical manufacturing and operational requirements.

Our production facilities in Germany and logistics presence in Atlanta and Hong Kong support consistent implementation across international markets. Projects for brands such as BMW Motorrad, zero and Porsche Design demonstrate our experience in bringing distinctive retail environments to life.

Certified to ISO 9001 and ISO 14001, we combine German manufacturing expertise with reliable project delivery.